Pietro Spirito Studio

An art-led e-commerce redesign.

The brief

Pietro needed a complete refresh of his online store—moving beyond a template-based Squarespace website toward a modern shopping experience that reflected the artistic identity of his studio.

The approach

I redesigned the storefront and rebuilt the catalog around structured product and category data. This connected the visual experience with a more organized system for managing the store.

The result

A distinctive online store with an artistic feel and a centralized product database. The new structure made catalog management simpler and provided a foundation for ongoing updates.